The best music release strategies for independent artists in 2025
Over 120,000 tracks are uploaded every day, more than existed in all of 1989. A practical guide to standing out anyway, from pre-release planning to the waterfall strategy that keeps momentum alive long after release day.
K-pop and the superfan economy: Innovation by design, expansion by strategy
The top 1-5% of an artist’s audience can generate up to 40% of their revenue, and K-pop built an entire industry around that fact. How Weverse, lightsticks and transmedia storytelling turned fandom itself into infrastructure, and why the model is now being exported worldwide.