Back to the box office
Oasis has abolished its general sale. Arde Bogotá has abolished online sales altogether. In a world where 150,000 new songs reach streaming platforms every day, the scarcest asset an artist has is no longer the song, but the fan who stays. From lotteries and box offices to 20€ tickets and secret shows, a new generation of ticketing strategies reveals something deeper: the way you sell a ticket says who you think your fans are.