Back to the box office

Oasis has abolished its general sale. Arde Bogotá has abolished online sales altogether. In a world where 150,000 new songs reach streaming platforms every day, the scarcest asset an artist has is no longer the song, but the fan who stays. From lotteries and box offices to 20€ tickets and secret shows, a new generation of ticketing strategies reveals something deeper: the way you sell a ticket says who you think your fans are.
What Bad Bunny’s Puerto Rico residency tells us about the future of touring

Bad Bunny turned a 30-show residency in San Juan into economic redistribution for the island, not just a concert run. From Adele in Berlin to U2 at the Sphere, artists are increasingly choosing to stay in one place, and the reasons say a lot about where touring is heading.