When football becomes cultural infrastructure
Barça won La Liga this weekend, but the more interesting victory happened off the pitch. Spotify used the match to launch a secret Olivia Rodrigo concert built entirely from listening data, revealing how football clubs are quietly becoming something bigger than sports institutions: cultural platforms.
The best music release strategies for independent artists in 2025
Over 120,000 tracks are uploaded every day, more than existed in all of 1989. A practical guide to standing out anyway, from pre-release planning to the waterfall strategy that keeps momentum alive long after release day.